7 Important Benefits of Positive Online Customer Reviews

1: Improves Your Car Dealer Website SEO

Online reviews are one of the leading factors that improve the local SEO of your car dealer website. The more the number of positive reviews, the higher your website ranking. Reviews are user-generated content, and authentic user-generated content ranks quite high in Google search results.

2: Increases Sales

If you get more positive reviews or higher star ratings, then prospective buyers searching online will start trusting your dealership.

If you add just a single star to a three star rated dealership, your leads can increase 80% or more, depending on your location and segment. That’s how important reviews and ratings are.

3: Promotes Engagement

Any positive mention about your dealership will encourage prospects to talk about it more and it could offset the negative mentions. In fact, frequent positive reviews can send the negative reviews far down in search results that most prospects are unlikely to see it.

4: Helps with Employee Morale

When positive reviews lauding employees or teams come in, one cannot imagine how much it helps employee morale.

Your employees will find encouragement to do even better, leading to improved sales and revenue.

5: Better Customer Insight

Positive reviews let you understand the things that your car dealership is really good at, and these are the areas that your dealership should be focusing on even more.

It also helps your dealership to get a clear sense of community.

6: Increase Customer Base

Customers who leave a positive review are the most likely to become your loyal customers, since they have already taken the time to write good things about your dealership. You can then empower them to become the local voice of your car dealership.

7: Encourage More Reviews

Positive reviews encourage others to review your car dealership as well. If customers who have left positive reviews come across negative reviews about your car dealership, they are instinctively likely to express their disagreement, which again helps your dealership.   

For more insights into the important benefits of positive online customer reviews, Contact Buyerater.