How to Stay in Control of Your Car Dealership’s Online Customer Reviews

Just one negative review can cost your car dealership-unless the outcome is managed well. This is why managing online reviews is a major step towards running a successful car dealership.

Here are a few tips to manage your customer reviews.

1: Monitor Every Online Review Posted About Your Car Dealership

Monitor every major online review site so that your car dealership and contact details are rightly mentioned. You can register on Google My Business, Yelp, popular local review sites, industry-specific sites, etc.

2: Respond to Online Customer Reviews Immediately

Respond to online reviews as soon as they are posted. Negative reviews need to be proactively addressed as soon as possible.

3: Encourage Positive Customer Reviews

Customers tend to write negative reviews if they are displeased, but most happy customers need to be nudged towards contributing an online review. It is your responsibility to encourage these customers to write positive reviews about your car dealership.

4: Apologize & Convert Negative Customer Reviews into Opportunities

Negative reviews are also opportunities if you respond to them proactively. Almost every review site allows dealers to respond to reviews. Offering a convincing solution and taking the conversation offline by providing either your phone number or email id is one of the best ways to manage negative reviews.

5: Do not Post Fake Online Reviews

Never try to post fake reviews. It is not only unethical but also violates the terms and conditions of many review sites, which could turn out to be legally troublesome.

6: Take Help from the Experts

Take help from innovative solutions like Buyerater which offers an easy way to get your customers to post dealership reviews.

7: Use Your Own Online Customer Review Page

Apps like Buyerater offers the option to post reviews on your own review page. This way, not only will you get more reviews, but the traffic and clicks associated with online reviews go to your own website, instead of third party review sites.

For more insights into managing online customer reviews and to understand how Buyerater can help you, Contact Us.