Marketing Your Car Dealership with Online Customer Reviews: 5 Tips

Here’s how you can use online customer reviews to market your car dealership.

1: Own a Review Page to Build Trust

If your car dealer website has a review page, then you will have better control over reviews. It is also a fact that genuine reviews earn more trust and credibility, which in turn increases your online visibility. Increased online visibility helps in marketing your car dealership website.

2: Help Customers to Leave a Review

Make the review process easy for your customers by providing them relevant instructions. If writing a review becomes easy for them, then obviously you will get more reviews. The process should be as short as possible and should require only a few clicks.

3: Use Customer Reviews to Boost Your Online Reputation

Your car dealership can showcase customer reviews on the frequently visited pages of the dealer website.

Add images or videos of your happy customers, to improve the authenticity of your online reviews.

4: Online Reviews can help with Search Ads

You would have seen the star ratings on your search ads. The difference between a three star rating and a four car rating can be as much as 80% more leads. To earn more stars, you need more positive reviews.

5: Share Customer Reviews on Social Media Platforms

Nudging your happy customers into sharing their positive experiences with prospects is one of the best ways to market your dealership, and what better place to do it than social platforms? Prospects usually search online and use social media to research dealerships before they make up their minds, and this is where customer reviews become critical.