How to Improve Your Customer Interactions and Drive More Online Reviews

Customer interactions doesn’t end with delivering a new vehicle, but goes far beyond the first sale to  a dozen or more car sales and countless service requests. With the evolution of customer expectations, customer interactions have also evolved into an ongoing, profitable, and hopefully lifetime process. Dealers understand that customer interactions require constant attention to details.

Here are important ways to improve your customer interaction.

1. Pay Attention to Your Customer Interaction Checklist

Creating a customer interaction checklist helps in providing a consistent customer experience. It also ensures that your new staff follows dealer standards.

The checklist may include:

• Introducing yourself to customers before the interaction
• Using their name to personalize the conversation
• Thanking them for the interaction
• Not using negative verbiage
• How to set expectations

2. Stay Transparent When You Interact with Customers

Transparency in dealer communication can prevent complications and improve trust. Customers shouldn’t feel that they have been taken for granted. Consult with customers before taking any action that may affect customer relationships.  

3. Show Kindness & Empathy

When you interact with your customers, treat them with kindness. Your customers might have called to complain, or to request your services, or to receive information. Whatever the reason, the first thing to do is empathize with their situation and show a positive attitude.

4. Personalize Your Customer Interactions

Memorable customer interactions are possible only when you connect with customers at a personal level. An emotional connection builds good rapport between the dealership and customers. Your customers love it when you show your care.

5. Ease Your Customer Feedback Process

A regular feedback program like Buyerater helps in building better customer interactions. It also makes the entire process seamless and easy for both the dealership and customers.

6. Consider Omni Channel Interaction

There are various ways customers can interact with you, including phone calls, email, chat, social media, online reviews, and more. Make sure, you are available to customers on the channels of their choice.