6 Customer-Driven Marketing Tips for car dealers

Customer-driven marketing increases trust in your dealership, since it invokes the experiences of the very people who have availed dealer services earlier.

Here are 6 customer-driven marketing tips for better results.

1. Know Your Customers Well

To convert customers into your brand ambassadors, you need to invest time in understanding their needs well.

Make full use of your car dealer CRM to identify deeply loyal customers and treat them exceptionally well.

2. Analyze Critical Touch Points

For successful customer-driven marketing, you need to identify and analyze the critical touch points that trigger highly positive customer conversations. Customer driven marketing is usually initiated at these touch points.

3. Request Customer Feedback & Optimize Your Services

Customer feedback helps in understanding what customers and prospects expect from your business. Make use of this feedback to optimize dealer services. This will help improve customer loyalty, compelling them to drive your marketing.

4. Customer Service is the Key

Customer-centric services play a key role in customer-driven marketing. When you have customer centric service as your motto, the attention of dealer staff will be unwaveringly on customer needs, resulting in better customer service and satisfaction levels.

The one thing to remember is that a customer-centered marketing strategy is not only the responsibility of your sales team, but also of the entire dealership.

5. Improve Customer Loyalty

Surprising select customers with unique programs before, during, or after sales will help improve customer loyalty. Nurture customers via their preferred communication channels, to convert them into loyal customers.  

6. Share Positive Online Reviews

Choose some of your best online customer reviews and share them across all possible online platforms. This will not only drive more traffic and sales, but also reinforce customer relationships.