9 Facebook Engagement Tips for Improved Customers & Reviews
Here are 9 useful Facebook engagement tips.
1.
Post at the Right Time
The
timing of your Facebook posts matter. Research your audience preferences and
post at the optimum time for better engagement.
2.
Post Useful Content
People can easily identify between spam and high-quality posts. Posting promotions alone will neither get you engagement nor leads.
Instead, post sharable
content that will drive more visitors to your Facebook page. Limit promotions
to once or twice a week.
3.
Leverage Live Videos
Live
video is trending on Facebook and many dealers are using it for marketing their
dealerships. If you choose to go live, then the video comes to the top of your
Facebook followers’ feeds, nudging them to watch it.
Usually,
live videos will receive instant comments, likes, and shares, driving improved
customer engagement.
4.
Native Videos Work
Native videos posted on Facebook will automatically start playing when your followers scroll through their feeds.
If the videos are short, interesting, valuable, relevant, and engaging, then they are likely to watch these videos, resulting in increased clicks, customers, and customer reviews.
5. Provide Offers
Ask
a question and offer a freebie like coupons or discount vouchers to answer it. This can create a lot of interest among your followers.
6.
Run Contests
Contests
can be fun and engaging. If you include a gift at the end of the contest, then
it becomes even more exciting and your followers may share it with friends,
helping you to spread your name and message.
7.
Request Customer Feedback
Requesting
customer feedback is one of the best things dealers can do on Facebook. People enjoy
being in critical discussions and decisions. It makes them feel special.
8.
Use Emojis in Your Facebook Content
Facebook
posts with bright emojis usually have higher engagement rates than posts with
just plain text. Emojis also add to the friendliness and informality of your
social conversations.
9.
Share Customer Content
Sharing user-generated dealership content can increase your engagement rates and build trust in your business. All it takes is a couple of introductory lines to explain the context, and the returns can be quite attractive.