Social Proof: What, Why, & How to Leverage it to Improve Your Online Reputation
What
is Social Proof?
Social
proof is a proof of excellence that
prospective customers look for when reviewing their purchase decisions, based on the
experience of previous customers who have used that particular vehicle or service.
What
are the Different Kinds of Social Proof?
Here’s
a list of social proof types that buyers often look for.
- Testimonials
- Customer Reviews
- User-Generated Content
- Influencer Endorsements
- Social Shares
- Newsletter Counts
- Email Subscribers
- Social Connection Numbers
- Awards and other Credentials
Click
for more insights into Social Proof.
Why
is Social Proof Important?
Social
proof increases the prospects’ confidence, comfort level, and trust in making purchase
decisions.
How
to Leverage Social Proof to Improve Your Online Reputation?
Social
proof, when used in marketing your inventory and service, results in better
leads, sales, and online reputation.
Here’s
how you can use social proof to improve your online reputation.
1. Leverage
Local Influencers
Build good
connections with local influencers, since their presence on your social media
pages boosts your store image. This, in turn, increases the value of your
social proof, resulting in positive publicity.
2. Promote
Your Mentions
Sometimes,
the press, or an influencer, or even OEMs may have mentioned you online, which makes for great social proof. Utilize this
opportunity and promote this store mention to boost your online reputation.
3. Share
Your Milestones
Every business
milestone is a valuable social proof, since it clearly shows that you are a
successful store. Thank the people who have helped you achieve it, and share it
with your local audience.
4. Showcase
Customer Testimonials
Do not
forget to share your customer testimonials on the car dealer website, social
media pages, and other online platforms to attract more customers and improve
your online reputation.
5. Work
on Your Social Media Bio
When
you have a large customer base, showcase it on your social media
bio. It projects the fact that a lot of people care about your store, providing potential
buyers with a positive first impression.
6. Include
Social Proof in Your Ad Copy
When
you run paid ads, use social proof in the ad copy. This enhances the value of your
ads, resulting in improved engagement and a better online reputation.
For more information, Contact Us.