7 Video Advertising Trends in 2020 for Improved Customers & Reviews

Video advertising is one of the dominant trends 2020, with more than 86% of marketers leveraging videos in their advertising. Prospects are consuming more video than ever.

Here are 7 video advertising trends that can help attract better customers and reviews.

1. Shorter the Video Ads, Better the Result

Video content is fast becoming ubiquitous, and marketers are facing a lot of competition. This is the reason why you need to create short and relevant video ads that stick to the plot.

2. Vertical Video Ads Work Well

With 2.16 billion viewers using smartphones to watch videos, it makes sense to create and integrate vertical video ads which makes better use of mobile screens in the portrait mode.

3. User-Generated Content Still Works

People believe more than ever in word-of-mouth marketing, and consumers trust customer reviews more than paid marketing. Leverage user-generated content in the form of video reviews and testimonials.

4. Pay Attention to Story Ads

Story ads have gained immense popularity and good results on social media platforms like Facebook and Instagram, Try to create story ads and test the results for yourself.

5. Increased Video Advertising Cost

In 2020, mobile video ads will drive digital advertising. Since videos have practically taken over the internet, video ad costs will naturally go up. All the popular social media platforms are likely to prioritize video marketing.

6. In-Stream Ads Work

One of the important video advertising trends in 2020 is in-stream ads. These video ads may play in the middle of other videos and usually last between 5 and 15 seconds.

In-stream ads often report excellent results.

7. Include Focused Calls to Action (CTA)

Ultimately, the goal of any advertisement is to persuade visitors to act. Clear and evocative CTAs are the keys to ad effectiveness.  Pay close attention to your CTAs.

For more video advertising trends in 2020 for better customers and customer reviews, Contact Us.