Protecting Your Auto Dealership’s Online Reputation: 6 Issues to Watch
Your auto dealership’s online reputation plays an important role in its profitability. Dealerships with a good reputation excel in attracting a great number of customers, and these customers may not even mind paying more for dealership services. This is why car dealerships are even investing a portion of the marketing budget to improve their online branding.
Here are 6 issues to watch, in order to protect your dealership’s reputation.
1.
Not Monitoring Your Auto Dealership’s Online Presence
Customers mention dealers in their online conversations. If you don’t monitor the online presence of
your auto dealership on a daily basis, then you’ll not have any control over these conversations.
If customer conversations turn negative, then the dealership needs to act on
it without delay. But first, be aware of what’s going on.
2.
Being Inconsistent in Your Communication
Every
successful business would have established a unique voice that is consistent across
all channels of communication. They pay attention to details, and this is one
reason why people recognize them immediately.
Try to be consistent in all your communication.
3.
Not Focusing on Social Media Platforms
Many
auto dealers forget all about their social media, except to post promotions. Just
owning social media business pages is insufficient, your auto dealership must
also effectively manage these accounts.
Social
media is a powerful platform to casually connect with customers. Try to pay
daily attention.
4.
Forgetting About Your Online Reviews
Prospective
customers mostly make buying decisions based on recent customer reviews. Pay close
attention to customer reviews, and do respond to each review.
Apps
like Buyerater make the customer review process easy and seamless for both
dealers and customers.
5. Not Leveraging Your Local Influencers
Local
influencers can instantly boost your online reputation. Since these influencers
have quite a local following, their content reaches a wider circle of people. If your dealership is mentioned in their content, then it’s a big opportunity for you to attract new
customers.
6.
Forgetting to Monitor Your Competitors
Auto dealerships shouldn’t ever forget their competitors. They are the ones who compel you to work hard and go even beyond what they offer.
Sometimes,
competitors can also show you the way to success. You would also need to observe
their online communication, since it may help to rethink yours.
For more information, Contact Us.