6 Important Questions to Ask Your Car Dealership Customers

What kind of questions can help you get honest feedback from your customers? Here are a few.

1: How can we improve our products and Services?

There will not be many words if you simply ask your customers ‘Did you like our service?’ Instead, by rephrasing the question, you can get in-depth customer feedback which can help improve your car dealership.

2: What issues did you face using our Products and Services?

Once your customers start using your cars and availing your service, they will start noticing the issues with your customer facing departments. By encouraging your customers to talk about these defects, you will have better visibility to tackle those problems.

3: Can you tell us about the issues that you may have noticed?

This question is direct and effective.  However, be ready to address issues upfront before you trigger this question.

4: Are we living up to your expectations?

By asking this question at least once a year to customers, your dealership will be able to fine tune your customer facing departments and forge durable customer relationships.  

5: What keeps you from recommending our dealership?

The first step to getting direct referrals from existing customers is to engage with them. Focused efforts in this area can be quite effective in spreading the good word around your local community. 

6: Why did you choose us instead of the competition?

If you are looking for competitive differentiators that work for you, then this is the questions for ask. Look for common trends in the answers, and work really hard to reinforce your competitive differentiators.

For more insights into the important questions to ask your customers for honest feedback about your car dealership, Click Here.