How to Get More Happy Customer Reviews for Your Car Dealership

Here’s how to encourage positive customer reviews for your car dealership.

1: Give a Positive Reason to Your Customers

Do not forget the simple niceties that can make a dealership special. Things like a ‘Thank You’ note, prompt service delivery, or a greeting on your customer’s birthday or anniversary can go a long way. While you’re at it, don’t forget to ask for a review.

2: Look for Review-Ready Customers

Do a little research and find out customers who have reviewed other products and services. The next time they step in, make them feel extra special and request a review.

3: Request at the Right Time

The right timing matters. Requesting a review a month after a customer buys a car not serve the purpose. The best time is as soon as they buy the car, when they are still in the dealership. The thrill of owning the new ride is fresh in their mind, they would want to defend their decision to friends and relatives, and if you offer the Buyerater app for an instant review at that golden hour, you have nailed it!  

4: Follow-up Email Helps

If you missed the customer review at the time of sale, then do send follow-up email after a couple of days. Remember, your email should not be salesy.

5: Offer Encouragement

If none of the above tips work, you can try offering a Free Coupon. Do not try to influence what customers should be writing. Instead let them know that you would love their views in order to rate the staff who helped them.