How to Use Your Car Dealer Customer Reviews in Marketing Promotions

Here are various ways of using online reviews in your marketing content.

1. Use Customer Reviews on Your Website Home Page

Incorporating a couple of reviews on your home page is one of the ways to improve the credibility of your dealership. It will also help you target ready-to-buy prospects who are searching for dealer reviews.

2. Create a Customer Review Page

Creating a customer review page on your car dealer website is another way of driving more in-market prospects to your website. Even better, sign up for the Buyerater app and get a review website for your dealership.

3. Use Online Reviews on Landing Pages

Adding positive customer reviews on your car dealer campaign landing pages wll provide social proof to reinforce your marketing proposition, and can result in speedier conversations.

Try it the next time you run a marketing campaign.

4. Create marketing content around the review topic

Many car dealers struggle to create regular website content. One way to work around it is to create content around customer reviews. For instance, if customers highly recommend a particular car, then you can create car videos, car walkarounds, etc. to reinforce these reviews and link them all together.

5. Add Reviews in Your Dealer Blog

Add customer reviews to your dealer blog, complete with pictures, to drive more blog traffic.

6. Use Reviews in Your Car Dealership Email Marketing Campaigns

Reviews can act as force multipliers when you add them to marketing collateral such as email campaigns. Try it the next time you run an email campaign and watch the difference.

7. Share Customer Reviews on Social Media Platforms

Every time you receive a good review, share it on social media. You can either do it manually, or deploy Buyerater to make the entire review process easy and efficient.

For more insights on using car dealer customer reviews in your marketing content, Contact Us.