Using Car Dealership Customer Reviews to Your Advantage: 5 Tips
With
9 out of 10 car buyers looking for online reviews before deciding on a
dealership, recent customer reviews can drive sales like never before. Here are
5 effective tips to use online customer reviews to your advantage.
1: Avoid Reacting Negatively
to Negative Reviews
Don’t
let a negative review or a bad rating get the better of you. Stay calm and
patient. Do not let your emotions rule you.
2: Respond Proactively
Instead of reacting or worse, lashing out to negative comments, respond professionally.
If you have received
a negative review, the first thing to do is apologize for the inconvenience. Then offer a solution and take the conversation offline by sharing your telephone number or email id.
3: Leverage Online Reviews to
Build your Reputation
Online
customer reviews work like word-of-mouth recommendations. If your car
dealership has recent good reviews, then it increases your visibility and reach. Good reviews trigger positive conversations which ultimately results in more sales and even
more reviews.
Customer
reviews also double up as fresh and unique content on your car dealer website, and it increases your search ranking.
4: Improve Your Customer
Experience
Online
customer reviews is one of the best ways to gather genuine feedback about your customer
facing departments.
Your
customers will have both negative and positive things to say. The positive
feedback will help you identify and nurture your best talent, and the negative
comments will highlight issues with staff and dealer processes that need to be
fixed ASAP.
5: Engage with Your Customers
using Online Reviews
As
soon as your car dealership receives a review, either positive or negative,
respond to it. Kickstart a conversation. By engaging with your customers, you will gain
their trust, loyalty, and referrals.
For more tips on how to use your car dealership online customer reviews to your advantage and to know how Buyerater can help, Contact Us.