6 Pinterest Marketing Tips to Gain More Customers and Reviews in 2022
Did you know that 77% of active
Pinterest users discovered new products and brands on Pinterest? With more than
450 million monthly active users, Pinterest is a promotional and reputation
management opportunity that auto dealers can hardly afford to miss.
Here’s how to go about it.
1.Choose
the right keywords
Pinterest works just like a search
engine, with users keying in search terms to find out what they’ve been looking
for. If you are to show up in search results, then the keywords in the title
and description of your pins need to match popular search terms.
Choose those keywords diligently.
2.
Respond to comments
When sharing car dealer reviews on
Pinterest, take some time to go through the comments left by your Pinterest
followers and respond to each of them. Obviously, your visitors expect the dealership
to listen and take the right action.
Remember, spending some time with
your Pinterest community will not only help you increase your followers but
also build brand reputation and loyalty.
3.
Use the Pinterest Trends Tool
Pinterest recently launched a Trends
Tool. The Pinterest Trends tool can help you figure out the content popular
with your customers and prospects.
Use this tool to understand what’s
trending on this platform.
4.
Write a keyword-rich description
This is something that most of the
dealerships overlook. It only takes a few minutes to add a description. Make sure that you explain the context of your
pin in the description and include the right keywords. For example, if you are
sharing a review graphic, copy their review into the description as well.
Pinterest users may not check the
description often, but the platform algorithm will make use of it to rank your
pins.
5.
Monitor your pin’s performance
A robust Pinterest marketing
strategy is data-driven.
Measuring, tracking and analyzing key
Pinterest metrics and user behavior help to make your pins perform better.
6.
Invest in good-quality photographs
There’s no denying the fact that
Pinterest is a visual platform. Therefore, it should come to no surprise that the
quality of your car and reviewer images leaves a huge impact on your click-through-rate.
When you are uploading car pictures
on Pinterest, make sure to choose high-quality
car images.
For more information, Contact Us.