5 Ways to Use Customer Reviews in Your Marketing Strategy

You can use customer reviews to make your business and marketing better. Here’s how. 

1.Publish Customer Reviews on your Auto Dealer Website

Highlight customer reviews on your auto dealer website.

•Feature a couple of reviews on your homepage, preferably "above the fold”.

•Add a dedicated testimonial page

2.Share Customer Reviews on Social Media

Sharing reviews on social media will help influence customer purchase decisions. 

As soon as you publish a positive review on your auto dealer website, share it on Facebook, Twitter, and other social pages, and link them back to your auto dealer website. 

3.Use Reviews in Search Ads

Try to add interesting snippets from positive reviews in your search ads. These customer review snippets can reinforce buyer intent and you are likely to see an uptick in leads.

4.Include Reviews in Email Communication

Including reviews in your email communication or newsletters is an effective marketing tactic to reinforce customer trust and loyalty. 

•Include testimonial snippets in your email and newsletters, and link them back to the auto dealer website.

•Add a review page link in your email signature

5.Add Reviews to Posters and Print Collateral 

Print has its uses, even if digital marketing campaigns are more cost effective. For instance, consider printing monthly posters with special offers for your showroom and service area. 

Adding customer reviews to them can help override customer hesitancy and boost conversions. 

For more information, Contact Us.