7 Pinterest Advertising Tips to Drive More Customers & Reviews

Here are seven Pinterest advertising tips to drive more customers and positive reviews.

1. Leverage All Pinterest Ad Formats

Instead of posting just single images, leverage Pinterest’s ad formats such as promoted pins, one-tap pins, video pins, etc. Do not stick to just one format and lose potential customers and positive reviews.

2. Keywords

Keywords play a big role in increasing the visibility of your pins. Research and add keywords that help drive local Pinterest traffic.

3. Be Short & Sweet

The average attention span of your Pinterest audience is less than 2 seconds. Try to grab their attention at the first glance, with crisp and engaging visuals.

Honor the 20% text rule, and keep your text as short as possible.

4. Content, Content, Content

Prospective car buyers leverage Pinterest to get a visual sense of vehicles, and vehicle pictures together with inspiring captions play a huge part in driving Pinterest leads. Try to give it your best shot.

Also try diversifying your content with how-to pins, guides, etc.   

5. Combine Text & Images

Visual banners that combine images with captions can greatly influence prospects. Done right, visual banners can convey your message more effectively than either images or text alone.

Images attract visitors, and captions convey the call-to-action that drives leads.  

6. Include Videos in Your Pinterest Ads

Videos are the reigning trend, and the same goes for Pinterest ads as well. Pinterest video ads run from 4 seconds to 15 minutes. Standard video ads can be either vertical or square.  

7. Customize Your Ads

Customize Pinterest ads for your target audience. Use local themes. Doing so can attract more local prospects, and earn more positive reviews.

Bonus: A/B Test Your Pinterest Ads

Digital ads need split testing, and the same goes for Pinterest ads as well. Try playing around with different variables in your Pinterest ads and watch the results. Promote the Pinterest ads showing good results and stop the rest.

For more Pinterest advertising tips that drive customers and reviews, Contact Us.