8 Keyword Issues to avoid for Better Reach and Customer Reviews
Online customers often mirror the dealer marketing verbiage in their reviews. Using the right keywords in your web marketing content not only results in improved SEO and website ranking but also inspires keyword rich online customer reviews.
Here are a few issues to avoid.
1.
Not Knowing Your Customer Preferences
Customers
may not be using dealer keywords to review vehicle or service
experiences. To build customer synchronicity, it’s critical to engage with your local customers and include their keyword preferences in your online
content.
2.
Forgetting Search Intent
Assuming that you are aware of your customer keywords, the next step is to look for search intent. Are they researching, or are they about to buy? Dealership visits are triggered by the later, and prioritizing those keywords when optimizing your web content is likely to drive more sales and positive customer reviews.
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3.
Choosing Only High-Volume Keywords
Here
are a couple of reasons why it may not be wise to focus only on only
High-volume keywords.
- They are highly competitive. It takes a long time and plenty of effort to rank for them
- They often overlook user intent
Instead,
try a healthy mix of mid-volume keywords as they can be cost-effective and far
easier to rank.
4.
Not Optimizing Name and Location for Search
A
lot of local searches revolve around your name and location. Make sure to
optimize your web content for both.
5.
Forgetting Related Keywords
Instead
of focusing on a particular targeted keyword alone, focus on related keywords as
well for better reach, and results.
For instance, if you need to rank for Keyword Research, then you must also focus on Keyword Research Tips, Keyword Research Mistakes, Best Keyword Research Techniques, etc.
6.
Avoiding or Focusing Only on Long-Tail Keywords
Since
long-tail keywords have low search volume, it may be wise to use a healthy mix
of contextual keywords as well rather than long-tail keywords alone.
7.
Overlooking Competitors
Your
dealership has to deal with two competitors – business competitors and SERP
competitors. Well, you can’t ignore either of them if you are to improve your
content focus and customer reviews. Always keep an eye on both.
8.
Forgetting to Evaluate Your Results
Track,
monitor, and evaluate results periodically. Search trends and search
algorithms change often, and you’ll never know if you don’t keep track of
results.