Managing Your Google My Business Photos to Drive More Online Reviews: 5 Tips

Online visitors searching for your car dealership love visual content. Why not make use of this opportunity to showcase your dealership by optimizing your Google My Business (GMB) photos?

Great vehicle and showroom photographs can create the best first impression for your audience, attract them to your showroom, and inspire user-generated content like customer pics and great visual reviews as well.

Types of Google My Business Photos

Other than your dealer logo and cover photos, Google My Business allows you to post category-specific photos as well, including:

Tips to Manage Google My Business Photos

Here are some effective tips to manage your Google My Business photos to drive more customers and visual reviews.

1. Choose High-Quality Images

High-quality images are the key to engaging visual content, including GMB photos. You need to post engaging pictures to attract more customers and inspire them to post positive reviews with great customer pics as well.

2. Add Dealer Photos Regularly

Many dealers forget to post photographs regularly on their GMB listing. It is essential to follow this tip to stay at the top of search results, since Google algorithms prioritize visual content.

If you start posting one or two pictures every week, then over time you will notice the difference.

3. Optimize Your Images for Mobiles as Well

It is the best practice to rename your images before publishing it on your GMB listing or anywhere online. The name should contain a keyword. Also add tags and descriptions to your images.

Remember, it is important to optimize these pictures for mobiles, since most of your prospects are likely to view them on mobile phones.  

4. Don’t Post Irrelevant Photos on Your Google My Business Listing

Google will automatically pull images that are related to your dealership from various online sources. Often they may be not so relevant. You can avoid this if you carefully choose and upload new images relevant to your dealership.

Some of the photos posted by your dealership can also depict the location of your store.

5. Review Images Published by Your Customers

Customers can also add images on your Google My Business account. This can either improve the trust factor or ruin your online reputation.

If you feel that the images posted by visitors are irrelevant, then you can flag them. Once you flag them, Google will review and if necessary, remove such images.

For more information on managing your GMB photos to improve customers and user generated content including online reviews, Contact Us.