How Videos Can Improve Your Customer Service and Online Reputation

When the internet is offering multiple dealer options to prospects, how do you plan to outrun your competitors? 

For dealers, prompt and caring customer service is the key to sustainably out-competing your competitors. Remember, good customer service and search popularity are directly related to each other. The better the customer service; the better your online reputation. 

Here are a few different ways of using videos to improve your customer experience.

1. How-to Videos

How-to videos are one of the best ways to engage customers and provide them with valuable information. A brief visual demonstration is far more effective than discussing vehicle features over the phone or email.

Another advantage of videos is that your customers have the freedom to watch them whenever they need to. 

2. Live Video Chat 

A live video chat is an interesting and popular way of providing customers with personalized sales assistance or customer support. 

Video chat is faster and more effective than any other form of digital communication widely available today.  

3. Webinars 

Webinars can be a win-win situation for both you and your customers. 

Use webinars when the dealership has something to announce at the local townhall, and the audience is likely to look forward to it. New vehicle launches, community support, and more fall in this category.

4. Videos on Social Media

Most Social media channels focus on images and videos to keep their viewers engaged. Your dealership can also create interesting videos and post them on social media to augment your customer conversations.

5.Video FAQs

Many dealers have a FAQs page that answers common questions. However, customers have to usually browse through a long menu of questions and often it is not an entertaining experience.

Most customers will skip the page and pick up the phone, and your support executives will have to spend long hours repeating the solution over and over again. 

Try sending video FAQs to customers instead.  

6. Communicate Your Dealer Brand Message through Videos

One of the effective ways of communicating your Dealer brand message to your customers is through engaging videos. Why not give it a try in your next newsletter?

To know more about how videos can help improve your customer service and online reputation, Contact Us.