What is the Lifespan of Your Online Reviews and Social Media Mentions?

In content marketing, it is important to identify how often to post on various social media channels. Planning your content plays a big role in staying on the top of your audience’s minds without overwhelming them. This is why you need to be aware of the effective lifespan of online reviews and social media posts. 

Every network has its own optimum lifespan and your content needs to understand this in order to stay relevant on these networks.

1. Lifespan of Online Reviews

According to research, online reviews posted more than three months earlier are not quite relevant and do not add much value to visitors.

What matters are the online customer reviews written within two weeks and you need about 10 of them at all times.

2. Lifespan of Facebook Posts

Generally, Facebook posts have the highest engagement within the first 5 hours. Choose your timing carefully, in order to make the best use of this window.

You can use Facebook Insights to analyze the optimal time to post your content.

3. Lifespan of Tweets

Your Tweets have even less time to make an impact - just 18 minutes. Almost all the shares, clicks, and impressions usually occur within 48 hours of tweeting.

4. Lifespan of Instagram Posts

Instagram posts usually receive likes and comments within 48 hours of publishing. High-quality posts and images have a much longer effective shelf life on Instagram.

5. Lifespan of Pinterest Posts

Pinterest posts are different since they can be repinned and rediscovered over time, once you optimize keywords.

The lifespan of Pinterest posts vary, depending on your niche. It can extend to weeks or months of the initial post.

6. Lifespan of Snapchat Posts

Snapchat posts have a very short lifespan. Snapchat Stories can be viewed multiple times within 24 hours of publishing. However, Snapchat provides an opportunity to be creative and narrate a story to your audience.

Different Ways to Improve the Lifespan of Your Content

Here’s how to improve the lifespan of your content.

• Create high-quality posts
• Re-purpose your best posts
• Optimize your post schedules
• Know the posting frequency
• Use relevant platform features and tools effectively