Reputation Management and other Low-Cost Customer Acquisition Strategies for Car Dealerships

Acquiring new customers is more challenging than retaining existing customers. Here are a few low-cost customer acquisition strategies to drive more customers to your car dealership.

1. Focus on Unopened Email

Assuming that you are already running a periodic email marketing campaign to acquire new customers, make a note of unopened emails.

Resend the email with a new and engaging subject-line to the unopened mail list and try to draw their attention.

2. Carry out Consumer Nurturing

Once you attract new prospects, the next step is to nurture them and get them to know your dealership better.

One of the low-cost customer acquisition tactics is to nurture your targeted audience through regular email campaigns.

3. Integrate with Other Offerings

To improve customer experiences, you can try bundled offers integrating your vehicle offers with other products like accessories.

Innovative product bundling often results in more sales and margins.

4. Use Keywords Wisely

Improve the search ranking of your car dealer website by incorporating highly-relevant, industry- and product-specific keywords.

This will attract potential customers who will most likely leave reviews about your vehicles and services.

5. Re-purpose Content

If your website content is ranking well, then update and re-purpose it in other formats.

For instance, a highly popular online special offer can be repurposed as marketing email and Facebook ads.

6. Educate Your Target Audience

The content or information that you publish online should add value to your consumers. Only then will they engage with your dealership website.

7: Drive Reputation Management

Respond to every review that you receive. It demonstrates the importance you pay to customer opinion.

Prompt responses to customer reviews can trigger both consumer conversations and website traffic.

8. Leverage Social Media Channels 

Social media platforms can reach, connect, and attract new local customers. Social media channels like Facebook have interesting ways to engage with them, such as live videos, chat, contests, quizzes, etc.

Make use of these features to drive your customer acquisition process.

9: Use Customer Data

Customer data can play a meaningful role in planning your customer acquisition strategy. Make use of data to understand customer preferences and concerns.

For more information on the low-cost customer acquisition strategies for improved customer reviews, Contact Us