5 Ways Online Customer Reviews Impact Customer Experiences
Here are 5 ways customer reviews impact customer experiences.
1. Sets Expectations
90%
of prospective customers search for local dealerships and read reviews before
shortlisting a couple of them. If you are a dealer, then most likely the first
impression prospects gather about your business would be from your reviews.
2. Cautions about Pitfalls
Yes,
negative experiences do drive customers to publish negative reviews, but not
before they try to resolve it at the dealership. A less than caring experience at this stage
is often the immediate trigger. Tools like Buyerater can help dealerships deal
with irate customers before the negative reviews are published.
3. Increase Online Visibility
More reviews, more online
visibility. To
create good customer experiences, you need to be easily available to your
audience. Your recent reviews can help you here since Google algorithms do give
weightage to customer reviews in local search results.
4. Enhance Sales
Online
customer reviews can not only increase your online visibility but also boost
your sales.
Reviews
can identify best-practices fetching better results as well as areas that need
to be optimized.
5. Drive Local Interest in
Your Dealership
When
prospects read positive recent reviews, they will also sense the human factor
at the dealership. This is how customer
reviews act as social proof, ensuring that your local prospects will associate
your name with friendliness and trustworthiness when they consider buying or
servicing their vehicle.