Who Reads Online Customer Reviews?
03 March 2020
The first group is obviously prospects looking for a dealership to buy a new ride or service their car. Aside from them, people planning to write reviews would also want to read a couple of reviews first. People aged between 18 to 29 and 40 to 49 are more likely to post reviews. The third group would be your competitors.
- For local businesses, 97% of people read online reviews.
- People aged between 18 and 34 treat online reviews just like personal recommendations.
- More than 93% of purchase decisions depend on online reviews.
- When a business responds to reviews, then around 89% of people read it.
- Any product with online reviews is more likely to increase sales by about 270%, compared with businesses that lack recent reviews.
What is the Impact of Online Customer Reviews on Your Dealership?
- Initiates Customer Engagement: Reviews help break the ice and give an instant idea about what to expect at the dealership.
- Improves Search Ranking: Recent online reviews help to build better website ranking, and improves website authority and credibility.
- Builds Trust: Recent online reviews work just like personal recommendations from trusted sources. Among other things they also help build trust.
- Increases Sales: When online reviews build trust and credibility, and improve the search ranking of your dealership, it naturally leads to increased sales.
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Avoid publishing anonymous reviews. Prospects trust reviews published by people who reveal their identity. Verify your customer reviews before publishing.
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Do’s
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