How to Attract Fresh Online Reviews
A major part of sales in car dealerships are driven by online reviews. However, getting happy customers to write reviews is quite a challenge.
Here
are some tips to attract fresh online reviews regularly.
1. Build a Good Online Reputation
If
your dealership has a good online reputation, then more prospects are likely to
trust your business, bringing higher visibility, increased sales, and
consistent customer reviews.
2. Reviews need to be a Part
of your Customer Facing Process
Requesting
reviews from happy customers need to be a part of the dealership process which
everyone, right from the sales executive to service staff to the CEO, needs to
prioritize.
Dealerships
who adopt this process is likely to receive a steady stream of fresh online
reviews regularly.
3. Respond to Online Reviews
Responding
to online reviews might seem a simple task, but it has great value in your customer’s
view. It makes them feel special and valued. Make it a priority to respond to
every online review that you get.
4. Email Marketing can Help
Email
marketing campaigns can help you reach thousands of happy customers. A regular
email marketing campaign incorporating a couple of customer reviews and a
request for a review can help drive more leads and reviews.
5. Reward Your Customers
In
return for online reviews, consider offering your customers discounts on their
next sales or service. This may nudge them to write a review.
6. Utilize Automated Online
Review Services
Tools
like Buyerater are available that helps you plan, suggest, execute, monitor,
and manage online reviews. It is well worth the investment.
You
can run a retargeting campaign asking for reviews from customers who have
recently visited your car dealer website.
Retargeting
is likely to produce good results than other marketing campaigns.
8. Leverage Social Media
Channels
Requesting
customer reviews on social media through targeted messaging is another
effective way of getting fresh reviews, since most of your customers are already
active on these platforms.
9. Ask for Reviews Offline
Your
best chance of getting reviews is through direct and personal requests, when
customers are still in the dealership, A dealership culture focused on reviews
is essential to ensure a steady flow of good reviews.
For
more tips on how to get fresh online reviews regularly, Contact Us.