Are 5-star Review Ratings Hard to Believe?

Car dealerships love 5-star ratings, but some customers actually prefer an overall rating between 4 and 5.

A few negative reviews actually have a positive impact on customers and establishes trust. If your car dealership has a mix of mostly positive and a few negative reviews, then it demonstrates business transparency.

Here are the things to do to stay on top of your reviews and ratings.

1. Don’t Look for Fake Reviews

Do not try to use fake reviews to bolster your reviews and ratings. Prospects are intelligent enough to differentiate reviews written by actual customers, and fake reviews can severely damage your online reputation.

2. Always Respond to Negative Reviews

Responding to negative reviews promptly is one of the best ways to earn a rating of above 4 stars, which is the sweet spot. It shows your customers that your car dealership is very concerned about customers, and values their opinion.

3. Earn New Customer Reviews

In order to improve your customer review ratings, it is important to constantly earn new online reviews. Always go upfront and request a review, every time you sell or service a vehicle. An app like Buyerater can make the entire process easy and seamless for both you and your customers.

4. Pay Attention to the Content of Your Reviews

Prospects read anywhere between 3 and 5 recent reviews before they form an opinion about your dealership. Pay close attention to the content. If you find anything negative, be prompt in offering a solution in the comments.

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