How to Identify Fake Customer Reviews on Facebook
Online customer reviews are critical to your dealership’s reputation, and fake reviews can cause significant damage.
How
do you identify fake reviews from genuine customer concerns? Here’s how.
1: Language Clues
If
the review comes with a tone of language that doesn’t quite sound like the
local lingo, then the review is likely to be fake. Also check for all caps,
obscenity, etc.
2: Lacks Details
When
people unfamiliar with the dealership writes reviews, then they are likely to
miss a lot of details. If the review is short on background details, then there
is a chance that the review is likely to be fake.
3: Balance!
Most
genuine reviewers write balanced reviews. If the review is too negative without
a clearly stated cause, then it can be fake.
4: Overuse of Personal
Pronouns
When
faking, people try to make themselves the prime focus. When online customer
reviews use personal pronouns like ‘Me’ or ‘I’ a lot, then it may turn out to
be fake.
5: Reviewer has hardly any Friends
or Followers
Look
at the reviewer’s social profile. If you find just a handful of friends or
followers, then you are probably looking at is a fake reviewer. If the reviewer
is connected to your competitor, then you may be facing black hat tactics.
6: Generic Name, No Profile
Picture
Beware
of generic names like Jane Smith or John or Richard or just numbers or random
letters, without a profile picture. It’s most likely a fake reviewer.
7: Timing of Reviews
Check
if the reviewer has published many reviews within a very short time. It may
reveal a targeted campaign, hitting your dealership with fake reviews.
8: No Response to Your
Engagement
Once
you respond to a review asking for contact details and the reviewer fails to respond,
treat it as a likely fake review.
9: Check Other Review Sites
Take
a look at the user’s profile on other review sites like Yelp or Amazon. If
these reviews are focused only on a particular business or brand, then it is likely
fake.
For more information on how to identify fake reviews, Contact Us