3 Questions about Online Customer Reviews

To succeed online, ever car dealer needs a steady flow of positive customer reviews.

Here are three important questions about reviews that matter to dealerships.

1. How Many Customers would be Willing to Write Online Reviews for Local Car Dealers?

About 70% of all customers are agreeable to write reviews for their local car dealer. In the 35-54-year age group, this goes up to more than 80% of consumers

About 60% of these reviews happen because customers like the vehicle or service. 56% may not have reviewed the dealer yet, but would be willing to contribute one in future.

In short, most dealers would not lack positive reviews, if they are ready to work on it.

2. How Many Customers have been asked to Write Online Reviews by Local Dealers?

Less than 67% of dealers actually take pains to ask their customers for reviews.

Dealers are often biased about whom to ask for reviews. Most likely, dealers request reviews from customers in the age group of 35-54 years. Around 26% of businesses may also ask consumers in the age group of 18-34 years. Most dealers leave out customers older than 54 years.

3. After Reading Reviews, Usually What Are the Next Steps?

Upwards of 70% of customers are likely to either visit the dealer website or showroom after reading positive online reviews. About 10% are likely to contact the dealership directly, which is well above the conversion rate of most marketing campaigns.

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