6 Instagram Advertising Tips to Drive Customers & Reviews

With over 928 million active users, Instagram is one of the preferred social media platforms of car dealers. Here are 6 Instagram advertising tips to get the most out of Instagram.

1. Choose Your Instagram Ad Objective

To create successful Instagram ads, you need to be clear about your ad objectives. These objectives can be grouped into three main categories - Awareness, Considerations, and Conversion.  

2. Select Your Ad Format

Once you have chosen the right ad objective, the next step is to select the Instagram ad format.

In fact, the ad format depends on your ad objective. For instance, photo ads are best for engagement, brand awareness, and catalog sales.

3. Name Your Ad Campaign

After choosing the ad format, you need to name your campaign for future reference. The ad campaign name should provide you brief information about the ad and what it is promoting. Make sure you have a naming convention that helps you easily find and track the ad.

4. Target Your Audience

Instagram ads are unlikely to yield good results if you try to target everyone. It is important to choose the right audience based on their interests, demographics, and behavior.

5. Define Your Ad Budget

Based on your Instagram ad budget and calendar, you need to decide how much to spend and when to run the ad. You can choose between a lifetime budget and a daily budget.

With the lifetime budget, you can choose specific days on which the ads should run. If you prefer to run the ad with a daily budget, then the allotted budget will be spent on the ad every day for a specified number of days.  

6. Publish High-Quality Ads with the Right Hashtags

Now that you are all set with the type, format, and ad budget of your Instagram ads, the next big thing is the ad content and hashtags. 

Choosing the right hashtags is critical to drive the right audience and make them click on your ad. Search for trending hashtags in your niche.