Anonymous Customer Reviews & How to Deal with Them
Anonymous customer reviews are the reviews that lack a real name, photograph, or any other identity of the reviewer. Many popular sites such as Yelp, Google, and Amazon demand reviewers to log in to leave an online review. But there are other sites that allow anonymous reviews.
Since most people depend on online reviews to make purchase decisions, these
reviews have the potential to spoil the game and negatively impact your dealership’s credibility
and online reputation,
Here
are a few tips to deal with anonymous customer reviews.
1.
Be Prepared for Anonymous Reviews
You
cannot entirely avoid negative reviews. Don’t be caught off-guard whenever you receive
one. Remember to stay calm and try to strategically resolve it.
2.
Encourage Satisfied Customers to Post Positive Reviews
One
or two anonymous negative customer reviews will not impact your dealership if
you take the time to encourage real customers to leave good reviews on your auto
dealer website and elsewhere.
The
trick is to get happy customers to leave reviews regularly, since recent
reviews will drive down older ones in web searches. Apps like Buyerater can
make the process seamless and easy for both customers and dealers.
3.
Resolve Genuine Issues
Some
of these anonymous reviews may reveal business flaws. Try to resolve them
expeditiously. By doing this, you will improve both your business and online
reputation, resulting in better customers and more positive reviews.
4.
Use Online Reputation Management Apps
If
you are unsure how to strategically manage your customer reviews and reputation,
then try online reputation management apps like Buyerater to make things
easy and right for your business.