7 Local Search Engine Optimization Tips to Drive More Online Customer Reviews
Here are 7 search engine optimization tips for better results in local search.
1.
Localization of Content using Relevant Local Keywords
One
of the best ways to grab the attention of your local customers is to create
localized content that they would be interested in. This can
be done using local terminologies, local events, news, etc.
2.
Marketing Using Geotargeting
Hyperlocal marketing based on location is a great local search engine optimization technique that is capable of improving both sales and customer reviews.
With
this strategy, you can pinpoint prospects in a particular geographical location
or area.
3.
Leverage Local Link Building Opportunities
Link building is one of the critical SEO techniques that improve your website’s search ranking.
One drawback of organic link building is that it takes
time to fetch results. Collaborating with local media and influencers can be
helpful in building inbound links faster and more cost-effectively.
4.
Focus on Your Google My Business Listings
Optimize
your Google My Business listings for better local search visibility and customer
reviews. Make it a point to update your business details, and add high-quality
images of both your dealership and inventory.
5.
Track Your Visual Content Ranking
Keep
adding high-quality videos and images on your car dealer website. Once you have
done this, search-optimize them for local ranking.
6.
Online Business Directories Help
Online business directories can help improve your customer review count. Consider listing your dealership on popular business directories like Yelp, Yellow Pages, etc.
Even better, try an app like Buyerater that can make the review process
easy for both customers and dealers.
7.
Mobile-Optimized Business Websites Work
With
about 95% of prospects on mobile searches, optimizing your car dealer website
for mobiles is critical. Mobile-optimized business websites can hugely impact
local search results as well. Make this a priority.