9 Tips to Create Engaging Social Media Content that Drives More Reviews

Social media engagements with customers are crucial to driving more positive online reviews. Here are 8 tips to create engaging social media content.

1. Pay Attention to #Hashtags

Hashtags help in building a community of people who have similar interests. It is indeed critical to hashtag keywords, but that doesn’t mean you should do it in every other phrase.

Instead, create interesting hashtags that help you advertise specific social media content.

2. Share Customer Reviews & Testimonials

Customer reviews and testimonials usually invoke the attention of other customers or prospects who read them. They help build trust in your auto dealership.

Share your customer reviews on social media is one way of triggering recall of happy memories with existing customers, and inspiring new reviews.

3. Reuse Your Evergreen Content

Convert your best-selling, evergreen content into interesting visual social media snippets and publish it on your business page. This is a  proven way of driving new traffic and leads.

4. Include Calls-to-Action

Bold, simple, and direct call-to-action (CTA) buttons attract prospect attention. Try them.

5. Share Dealer Images

Share interesting dealer snaps on your social media page. Also, note that the images and text should match.

6. Stay Updated with the Latest Visual Trends

Images and video are the main drivers of social media content. However, you need to know the images and video that really work for you.

7. Add Contests

Contests, quizzes, and puzzles attract prospects of every age group. Try creating a puzzle with local clues for your target audience.

8. Leverage Social Media Stories

Promote your auto dealership, build brand awareness, and advertise your vehicles and service with interesting social media stories around your dealership.

9. Include Social Media Specials

One of the best ways to drive customers to your social media pages is by including social media specials in your newsletters. Try it.