Service Customization and Customer Satisfaction: 7 Things to Remember

In the past, service customization was limited to an elite group of customers. Marketers later learnt that service customization, aided by new generation CRM systems and online communication platforms, is a cost-effective way of improving customer engagement, satisfaction, and loyalty.

In this article, let’s take a look at how it really works.

1. Customization Improves Margins

Your customers won’t mind paying extra for a customized or personalized experience, since personalized service adds genuine value to the product.

Better customer satisfaction can also lead to better sales and reviews.

2. Provides Insights into Your Customers

When your customers request customization, they are offering valuable insights into the customer mind-set.

Mapping your customer-facing processes to these requests can result in greater customer engagement.

3. Customers Prefer Service Customization

Marketing really begins with the customer experience, and nearly everything at the dealership can be fine-tuned to offer a better customer experience.  Dealers can add a lot of value to their inventory by simply being responsive to customer priorities.  

4. Triggers Word-of-Mouth Marketing

People always talk about unique experiences. When you personalize experiences for your customers, they are likely to talk about it with their friends and colleagues, triggering great word-of-mouth marketing.  

5. Helps Outrun Your Competition

A customized experience works better than the original product.

When both you and your competitors are selling cars with more or less the same specs and price-points, then service customization is the one differentiator that can help you outrun the competition.  

6. Improves Customer Loyalty & Customer Retention

A superior customer experience never goes unnoticed. Customers are likely to recall their positive experience and come back to the dealership, improving both customer loyalty and retention.

7. Attracts New Customers

Prospective customers love it when customer experiences can be customized to their needs. If you leverage this opportunity and promote it in your ads and marketing, then you can drive more leads to your dealership.