7 Important Factors That Can Impact Your Car Dealership’s Online Reputation
It takes a great deal of money, resources, and effort to build a reputation, butjust a few minutes to ruin it.
Here
are some important factors that can impact your car dealership’s online
reputation.
1: Badmouthing Customers
Badmouthing
your customers will make a huge dent on your car dealership’s online
reputation. It sends a dire message to all of your customers and prospects
that your dealership really doesn’t respect them.
2: Lying to Your Customers
It
is easier to lie online than in person, but you should be aware that it can cause
grievous harm to your car dealership.
Promise
only what you can deliver, and always deliver on your promises.
3: Embarrassing Visuals
It is a known fact that many celebrities have ruined their careers when embarrassing images and videos find their way on the internet. Same is the fate with car dealerships as well.
Beware of what you share online and keep an eye out for
mobile cameras around your dealership.
4: Conversations on Social
Media Channels
If
your car dealership is on social media platforms, then be careful about what you
publish. It is best to have a separate Facebook page for your car dealership rather
than combining your social efforts with your profile.
5: Being Defensive
Being
defensive when confronting negative feedback can be harmful. Instead, be
proactive.
The
issue with being defensive is that it looks bad even if you are right. Being
defensive may also give the impression that your dealership lacks confidence.
6: Not Responding to Online
Reviews
This
is one of the major factors that take a toll on your car dealership’s online
reputation.
Always
respond to reviews, both negative and positive, inside 48 hours. This clearly
communicates that you are responsive to customer opinion.
7: Forgetting to Monitor Your
Car Dealership’s Online Reputation
You
have to actively monitor the online reputation of your car dealership. Always
keep an ear out to understand what customers are talking about your car
dealership.
Set
up alerts that will ping you as soon as someone mentions your dealership.