How to Use Customer Reviews to Improve Your Reputation

To make the most out of customer reviews, your car dealership needs to look at the entire review process, including getting your customers to write reviews as well as managing and publishing them.

1. Getting Happy Customers to Contribute Reviews

Inspiring every delighted customer to write a review is obviously the first and most important part of your reputation management strategy. The best place to do this is at your car dealership, immediately after customers buy their cars.

The best place to publish your reviews is on your own website, since it improves your SEO and search ranking.

A solution like Buyerater makes the entire process easy, by providing you with an app to publish reviews right at the point-of-sale, a dedicated website to publish reviews, and the facility to share reviews massively on social media.

You can also nudge customers to write reviews organically, through social media, or by invitation via email marketing. For instance, after delivering the serviced vehicle on the dot.  

2. Managing Customer Reviews

The second step is to manage reviews. Respond to every review that you receive within 48 hours. This is especially important in the case of negative reviews.  

Always respond proactively to negative reviews.

• Thank them for contacting you
• Apologize for any inconvenience
• Outline a convincing solution
• Take the conversation offline by providing your customer care number or email id

3. Sharing Customer Reviews

The third step in your reputation management strategy should be to spread and popularize positive reviews.

You can share them on social media, add exceptional reviews to your website home page, make them a component of your newsletter and email marketing, and add them to your PPC landing pages and paid social media campaigns including boosted posts and promoted posts.

If you showcase your review star ratings in your ads, then it attracts more prospects. The ads can be on Google, Facebook, or LinkedIn, make use of your ratings to improve the effectiveness of your ads.

For more information, Contact Us.