How to Track and Use Your Competitor’s Reviews to Your Advantage

Tracking your competitor’s online customer reviews can help you realign your marketing and compete better.

Here are a few interesting tips.

1: Know Your Competitor’s Backlinks

Once you know what kind of content is driving productive links to your competitor’s website, your car dealership can also evaluate the possibility of creating similar content. 

Tools that provide real-time updates about backlinks are now available.

2: Use Google Alerts to Track Your Competitor’s Brand Mentions

Google Alerts is a tool for monitoring online mentions, and you can use it to track your competitor’s store name and vehicles. Once configured, this Google service will alert you whenever someone mentions your competitor online, including in reviews, press releases, articles, web pages, and blogs.

This helps to track competitor reviews as well as other marketing initiatives.

3: Monitor Your Competitor’s Blog Comments

Start following your competitor’s blog posts, and play close attention to comments.  They can reveal a lot of information about what your competitor is doing right, or not.

This information is quite valuable when positioning your dealership in the same market.

4: Track Local Automotive Review Sites

Not every car dealership owns their own review page, but they may have created pages in local review sites.

Pay close attention to these reviews. You are likely to come across valuable nuggets of information which can help you compete effectively.

5: Follow Them on Social Media Channels

Customers are usually more open with their thoughts on social media than other channels. You can track your competitors on Twitter and Facebook, watch their social conversations, and use their marketing gaps  to your advantage.

6: Learn From Their Service Feedback

Track your competitor’s service customer reviews. You might find loopholes that can be used to your advantage.

It also helps your car dealership to not make the same mistakes.

7: Try to Track & Attract Your Competitor’s Unhappy Customers

During the monitoring process, you are likely to come across unhappy customers. Think of ways to reach them with your local marketing.

This intervention would be ethical when your competitors have no solution for their customers but your car dealership has.