7 Tips to Improve Your Auto Dealership’s Online Bookings for Improved Customers & Reviews

Online booking facilities can greatly improve your customer experiences. OEMs like Tesla are even offering online car booking and touch-less test drives.

Here are 7 tips to improve your auto dealership’s online bookings for services like test drives and service appointments,

1. Get a Responsive Auto Dealer Website

The first thing that drives more online bookings is your auto dealer website. Go for an engaging business website with integrated apps that persuade visitors to book online, rather than pick up the telephone.

2. Place CTAs Strategically

A well-appointed car dealer website will have different "funnels” for different user categories. For example, the service appointment funnel will ensure that service appointments can be booked with just a few clicks,

Your home page call-to-action buttons including online booking buttons need to be placed strategically to seamlessly direct each customer category to the corresponding funnel.

3. Build a Dedicated Page for Online Reviews & Testimonials

A dedicated review page with segmented reviews and calls to action can drive more auto dealer website visitors to click on the relevant booking button. Positive customer reviews build trust and reinforce consumer decisions to book online.

Apps like Buyerater can make the process seamless and easy.

4. Connect with Your Customers

Let your customers know about online booking facilities. Some of them are likely to use it and promote the facility to friends and family, helping to drive more customers, sales, and positive customer reviews.

5. Reward Customers who Book Online

Offering rewards can compel customers to book online. Creating events to promote online bookings is also a good idea.

6. Monitor your booking apps

There is nothing more frustrating than having to abandon a booking scheduler midway. Always ensure that your booking apps are functioning properly.

7. Send out Email Invites to Promote Your Online Bookings

Email is an efficient marketing channel to promote your auto dealership’s online bookings. Try including offers and discounts in your email invites.

For more tips to improve your auto dealership’s online booking facilities, Contact Us.