How to Use Your Competitors’ Negative Customer Reviews to Improve Sales

Here’s how to make your competitors’ negative customer reviews work for you.

1. Monitor Your Competitors’ Customer Reviews

Monitor your competitors’ customer reviews and learn about their positive and negative patterns. Over time, this will  unveil your competitor’s strengths and weaknesses.

2. Evaluate Important Parameters

Analyze and evaluate important parameters, including-

• Things that customers like  about your competitors
• Consistent customer issues
• Content and service gaps of your competitors
• Competitors’ product limitations, performance limits, etc.

3. Compare Results with Your Dealership

This helps in focusing your marketing on the strengths of your dealership that can convert your competitors’ unhappy customers into your happy customers.

4. Evaluate Your Value Proposition

A targeted business value proposition can help win more customers. Before that can happen, it is important to evaluate your value proposition, to see if they can convincingly fill the gaps in your competitor’s negative customer reviews.

5. Create Targeted Content

Try creating targeted content that squarely addresses the issues faced by your competitor’s unhappy customers.

Schedule email campaigns around these themes. However, it is important to outline a better value proposition and reinforce it with positive reviews, if you are to drive prospects to your store.

6. Deliver a Unique Customer Experience

Do not repeat the mistakes of your competitors. Learn from them and provide your newly converted customers a unique and satisfactory experience.