Why User-Generated Content Needs to be a Part of Your Content Marketing Strategy
Positive User Generated Content (UGC) like reviews and testimonials can help improve the online reputation of your car dealership. This is why it is important to leverage UGC in your content marketing strategy.
Here are a few more reasons to prioritize
1. USG
is Free
The best part of user-generated content is that it is absolutely free.
Customers are
likely to be discussing dealer services online and on social media. If
the dealership is up to mark, then most of it is likely to be positive.
2. Improves
Your Leads
Since positive reviews are contributed by actual customers who have availed dealer services earlier, 90% of prospective customers treat it as authentic.
This is why recent
positive reviews are likely to drive more leads to your dealership.
3. Powerful
Promotional Strategy
Driving a steady stream of positive reviews from customers is one of the most compelling promotional strategies any store can think of.
This in itself showcases your dealership as a
successful, customer-centric business.
4. Builds
Trust & Credibility
The
content contributed by customers is considered more authentic than the promotional content
created by dealerships. It increases the trust and credibility of your
business.
5. User-Generated
Content Brings in Innovation
Dealers
can glean useful insights from user-generated content, helping to innovate and
optimize dealer services and customer experiences.
6. Improves
Your Customer Experience
User-generated content helps in understanding both the positive and negative factors influencing customer experiences.
This helps in improving customer experiences, driving both better sales, and even more User-generated content.
7. Improves
Google Ranking
Once
your dealership starts receiving more UGC in the form of comments, online
reviews, mentions, etc., your car dealer website ranking will naturally improve.
8. Increases
Your Social Media Presence
Most dealerships
share USG on their social media pages. This has a positive effect on your social media presence.
For more insights into user-generated content and why it should be a part of your content marketing strategy, Contact Us.