Choosing the Right Social Media Platforms to Drive More Customer Reviews: 7 Tips

1. Know Your Social Media Goals

Before you choose a social media platform, give some thought to its purpose and why you want to use it for your dealership. Is it to build brand awareness, improve customer communication, or attract visitors to an event?

This will provide you the right answers in choosing social media platforms.

2. What’s Your Nature of Business?

For B2C businesses like car dealerships, Facebook, Instagram, Twitter, LinkedIn, and You Tube are good bets to drive more customers and customer reviews.

3. Learn About Social Media Platforms

For choosing the right content for the social media platform, you need to think about how each channel connects with your consumers.

For instance, Facebook tends to be an "up close and personal” platform connecting people, communities, and businesses with each other.

Conversely, Twitter is a platform where people catch up with the latest buzz. YouTube is for videos and vlogs platform- think new model demos, how-to videos, events and more.

4. Focus on Your Target Audience

After learning about social media channels and its uses, you need to research the target audience and the social media channels they are active on.

This will greatly help in shortlisting the right social media platforms.

5. Know Your Competitors

Get to know your competitors on social media and take a close look at their content strategy.

Understand which platform is driving results for them.

6. Design Relevant Content

When you have all the information, it becomes easier to choose the right platforms and design a content strategy for your business.

Each platform has its own specifications like image size, text volume, video length, etc., and you need to design the right content to attract the right audience and engage with them.

Remember, conversations will drive more reviews than news or information.

7. Measure Results

Measure your results to understand if this social media approach is working or not.  Commit more time and resources to popular channels, and relook your content direction in the channels reporting less than desirable outcomes.