How Customer Feedback Helps Improve Your Sales & Online Reviews

Customer feedback and reviews are critical for dealers, since they help dealer marketing, search engine optimization, service improvement, store credibility, and sales.

Here’s how.

1. Builds Credibility

Prospects trust customer feedback and reviews more than any other promotional content shared by dealers. They are invaluable to building your brand credibility.

2. Drives Conversions & Sales

More than 90% of customers look up recent reviews before visiting a dealership. 3 or more positive reviews on your dealer website can prove to be a decisive factor in driving conversions.

Even negative reviews can help drive conversions and sales if it is handled with care and eventually the customer thanks you for your caring response.

3. Improves Search Engine Optimization

User-generated content is one of the important search engine ranking factors. More customer feedback and reviews often translate into better SEO and search ranking.

4. Customer Feedback Helps Improve Dealer Services

Dealers need to understand the fact that no service process can satisfy everyone. Occasional negative feedback is a fact of life.

However, dealers can use this feedback to gain customer insights and customize the service process.   

5. Increases Customer Referrals & Reviews

Customer feedback can lead to new referrals and even more customer reviews. The trick is to respond to every customer feedback proactively.

6. Improves Customer Retention & Loyalty

Continuous customer communication leads to better customer retention and loyalty. Try to extend customer feedback into regular customer communication initiatives like monthly newsletters, loyalty programs, events, and more.