9 Feedback Questions to Ask Customers at your Car Dealership

Customer feedback is a powerful tool that can help align your car dealership with customer expectations. It offers insights into customer expectations, sentiments, satisfaction levels, and more towards your car dealership.

Asking the right questions at the right time and place is important, in order to get honest customer feedback. Here are a few questions to begin with.

Question 1: How did you find us?

Every dealership is unique and serves a largely local area with its own channel preferences. It is important to understand popular media channels in your area, in order to spend your marketing budget productively.

Question 2: Which products or services did you avail at our car dealership?

You will have various products and services in your car dealership and you need to build your marketing around the most popular ones.

This question will help you figure out the products and services which are most likely to bring you leads.

Question 3: How likely are you to recommend us to your friends and relatives, on a scale of 0 to 10?

This is an effective test to see if your car dealership is building trusted relationships with customers, and to measure their loyalty towards your car dealership.

Question 4: What can we do to improve our services?

Customer expectations are evolving, and this particular question can help measure how your dealership is shaping up.

Understanding customer perceptions about your products and services is key to improving them.

Question 5: How do you rate your experience with us?

Customer experiences are closely related to interactions with executives and staff at the dealership as well as the processes customers had to comply with, in order to avail your products and services.

This feedback question can help you understand the strong areas and weak points that shape customer experiences.

Question 6: Which other products or services did you consider before choosing our car dealership?

Different people have different approaches towards selecting dealers. This question will help you understand who your real competitors are,

Question 7: Do you have any comments, suggestions, or questions?

This is one of the effective feedback questions to ask your customers. Often it results in valuable critical feedback that helps in improving your dealership.

Question 8: What should we work on to make you come back?

This is the perfect question to retain dissatisfied customers and prevent them from moving towards your competitors, and it conveys that you are willing to go the extra mile to deliver what customers are looking for.

Question 9: Did our car dealership match your expectations?

Probing customer perceptions from different angles will help you understand how you can position and market your car dealership better. Instead of straight-up yes-or-no answers, use the question as an opportunity to probe for details.

For more feedback questions to ask your car dealership customers and to know how Buyerater can help you, Contact Us.