How to Manage Your Car Dealership’s Online Reputation on Social Media Platforms

Here are some important tips on managing your car dealership’s online reputation on social media platforms.

1: Post Engaging Content

Always keep your social media page active. Post relevant and engaging content periodically. Take special care not to go all out hard selling your car dealership every day.

The focus should be on building conversations that draw prospects.

2: Solve Issues that Hurt Your Online Reputation

Never ever ignore customer reviews. Proactively engage with negative reviews and try to resolve issues. Take special care to be courteous and sensitive to customer issues.

Remember, a lot of prospects could be reading your online interactions and making up their minds based on your responses.

3: Try to Improve Online Customer Reviews

Don’t limit your social engagements to getting more likes, followers, and shares. Never hesitate to request an online customer review, every time a customer expresses appreciation.

4: Share Your Car Dealership’s Best Reviews on Social Media Platforms

Your auto dealership would have received excellent reviews on various platforms including your auto dealer website. Always share them on your social media page, and remember to re-post outstanding reviews at least 4-5 times.

User-generated content attracts more attention, and positive reviews help to drive negative feedback out of sight of most prospects.

5: Focus on Google and Facebook Reviews

Google My Business and Facebook reviews are important. Focus on getting your happy customers to publishing excellent reviews on both channels.

6: Convert Your Data into Information

Many brands are making use of their social media comments and reviews to gain valuable information about customer experiences.

Using this data, your car dealership can come up with relevant strategies to promote customer loyalty and build trust online.

7: Mentor Your Online Reputation

The most important process to follow in managing your online reputation on social media platforms is to monitor results periodically. Find out what's working well and what’s not, to optimize your marketing efforts. This can help you get improved results faster.

For more information on managing your car dealership’s online reputation on social media platforms, and to know how Buyerater can help you with it, Contact Us.