How to get Trustworthy Online Customer Reviews

Your dealership is making sales, but not every happy customer will write a positive review. Here’s what you can do to get positive reviews from your happy customers.

1: Request them on Social Media

Many of your customers share pictures of their brand new car on social media apps like Facebook. This is the right time to start a conversation with them about their dealership experience, and if the  response is encouraging, request an online review.  

2: Send a Personalized Email

Once you request a review on social media, follow up using personalized emails.

Even if all of your happy customers aren’t available on social media, you can still drop a personalized email requesting a review.

3: Make Space for Reviews on Your Auto Dealer Website

Every auto dealer website needs a page where customers can publish their reviews.

Do not complicate the review process, since it will only discourage consumers. Think twice before asking for detailed signup information before they can log in and write a review. Ideally, it should be just writing a review and publishing it with a single click on the "Send” button.

If you subscribe to Buyerater, then getting customers to write a location-verified review right at the dealership is as easy as a couple of clicks. For details, watch the video.

4: Use Sentiment Analysis Tools

Sentiment Analysis tools help you comprehensively understand customer sentiment.

Customers who hold you in high esteem are potential candidates for customer loyalty campaigns. Including these customers in your long term campaigns also shows them that your car dealership values customer relationships, increasing your chances of getting genuine online reviews.

5: Offer Incentives for Writing a Review

Offer something in return to customers willing to review your dealership. This not only encourages your satisfied customers to publish reviews, but also nudges them to visit the dealership again to claim the incentive.

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