How to Create Value for your Customers and Drive more Positive Online Reviews: 6 Tips

To thrive in a highly competitive market, dealers need to continually create new value for customers and prospects. Here are a few tips to help you with it.

1. Know customer preferences

Try to think like your customers. While having customer conversations, listen attentively to know what matters most to them. Once you have a better understanding of their latest preferences, it will be easier to tailor customer experiences and provide better value than the competition.

2. Improve your customer experience

One of the prime reasons why customers leave is less than ideal experiences at the dealership. This is why understanding their expectations is essential to gain customer loyalty.

Remember, dealerships that focus on delivering memorable customer experiences are likely to receive more positive reviews, word-of-mouth referrals, and higher retention rates.

3. Publish useful content

By sharing valuable content, you can build trust with your leads and customers. Create informative content like case studies, infographics, articles, how-to videos, podcasts, etc. and share them via email, social media, or your dealership website to keep your customers engaged.

The more value you provide with your content, the easier it becomes for you to gain customer trust and loyalty.

4. Reward loyal customers

Just because a customer is loyal to your dealership doesn’t mean that you can’t put in an effort to expand their customer value. Using loyalty programs to provide additional benefits can generate even more value for these customers.

 In fact, 73% of consumers are likely to recommend dealerships with loyalty programs, and 66% of them are ready to spend more to keep enjoying these benefits.

5. Gather customer feedback

Share customer success stories to showcase the value of your products/services and make your dealership look more trustworthy. Ask for customer reviews via email, phone calls, and social media after every successful transaction. Not only will this help you to gather valuable insights, but also make your customers feel appreciated.

6. Host contests or giveaways

Contests are arguably one of the most cost-effective marketing tools. They are super easy to host and can encourage audiences to interact with your dealer brand and increase user engagement.

You can use social media, email, or your website to host a contest or giveaways.