7 Key Car Buyer Motivation Checkpoints That Affect Sales & Online Reputation

1. Awareness

When your auto dealership is aware of your audience’s needs, wants, and concerns, and shows up when prospects search online about related issues, it motivates them to visit your website and send leads.

2. User Experience

A well-designed user experience (UX) motivates customers, directly leading to better conversions, sales, and a positive online reputation. Conversely, research shows us that poor user experience forces one in three prospects to abandon business websites.

Pay close attention to user experience, since it is a key element in encouraging prospective car buyers to purchase from your dealership.

3. Fear of Missing Out (FOMO)

Fear of missing out on something can be a key car buying motivator. For instance, an attractive promotional offer on pre-owned vehicles, with a short expiration tag can trigger the fear of missing out and persuade fence sitters to take action.  

4. Concern

Concern is another powerful customer trigger. For instance, most drivers would not like to buy new tires for their car unless there is a safety concern.

Using this trigger intelligently can drive prospects to your store.   

5. Profit

Prospective buyers are motivated to buy when they believe that they can profit from purchasing an auto from you. Special offers and seasonal discounts can work this way.

6. Pleasure

Pleasure is another powerful motivator. For example an audio buff would consider a premium sound system a definite plus.   

7. Visual Triggers

High-quality images and videos play a critical role in the car buying process, especially when shopping online. Visual triggers set expectations and nudge people to take action.   

For more information on the key car buyer motivation elements and its impact on your sales and online reputation, Contact Us.