16 Customer Retention Tips to Improve Customers and Reviews – Part 11

Here are more customer service ideas to delight your car buyers.  To read the first part, click 16 Customer Retention Tips - Part 1.

9. Provide Insightful Content to Your Customers

Teach your customers something new and useful in your customer communication like newsletters. Even better, demonstrate how to get it done using videos.

10. Showcase Happy Customers

One of the best ways to delight customers is by publicly showcasing some of them.  Use your car dealer website and social media pages to celebrate happy customers. You can even leverage Instagram or Facebook stories to showcase one customer every day.  

11. Send Out Hand-Written Cards on Special Occasions

Try sending a hand-written card on the special days of your most valued customers. Try including an innovative gift to go with the note.

12. Listen to Your Customers & Acknowledge It

Every time a customer offers feedback, take the time to listen and thank them before you respond. Make it clear that you take customer feedback seriously.

13. Take Action on Customer Issues

Do not leave a single customer issue unacknowledged. Come up with effective solutions and communicate them to customers.

14. Offer Gifts and Handouts

Always have something for returning customers, even if it is only for periodic car service. Including a surprise gift makes even mundane tasks like servicing a car a memorable experience, and happy customers are more likely to leave positive reviews.

15. Send a Personal ‘Thank You’ Note

A simple ‘Thank you’ note mailed or emailed a day after customers buy cars or service at your dealership can help build strong customer relationships. They will feel happy that you remembered the event and you value them.  

16. Celebrate Your Customers’ Milestones

A celebration shouldn’t end with birthdays, anniversaries, and the day of buying a car.  Every milestone of your lifelong customers are worthy of celebration. These celebrations can earn you more referrals, loyal customers, leads, and positive online reviews.