7 Ways to Use Customer Testimonials and Improve your Online Reputation
Customer testimonials can prove to be powerful marketing tools for your auto dealership. As little as three recent positive customer testimonials can boost your online reputation and drive in new leads and even more reviews.
Let’s take a look at 7 easy ways to leverage customer testimonials for maximum impact.
1. Blog posts
If you want to turn online visitors into customers, try including customer testimonial snippets in your blog content. Adding short testimonials can capture visitor attention and help in increasing trust. Try to use images, videos, and creativity in these posts.
2. Email marketing
Opt-in email subscribers are consumers who are already interested in your vehicles & services. Use this to your advantage by sending them emails wrapped in recent testimonials.
3. Case studies
Customer case studies are yet another way of improving your online reputation and increase conversions. Ask some of your most satisfied or loyal customers if they would allow you to publish their testimonials in a case study.Here are a few things to keep in mind:
- Include your customer’s name and a picture, if possible.
- Highlight the customer's pain point.
- Describe how the customer could solve the issue by using your services.
4. Social media
When it comes to sharing customer testimonials on social media, the possibilities are limitless. Short customer quotes are super easy to share on social platforms like Facebook, Instagram, Twitter, etc.
Whenever you receive positive feedback do not forget to share short snippets with your fans and followers, in order to boost user engagement.
5. Customer testimonials page
A customer testimonials page on your auto dealer website acts as an online anchor to showcase customer delight. Having a dedicated page on your website helps you to establish customer trust and encourage potential buyers to take action.
To generate these glowing reviews, you need to focus on collecting and analyzing customer feedback.
An even better way is to use an app like Buyerater which not only makes it super easy to receive and publish customer reviews, but also comes with its own customer testimonials website designed to show up prominently in search results.6. Print materials
If your dealership is still using print material, make sure to include customer testimonials to transform your sales message and make it more impactful.
7. Quora
Quora is a popular Q&A platforms. Visitors use this website to find answers. While many brands use this platform to generate more website traffic, your dealership can use it to promote customer testimonials.
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