How to Encourage Customers to Contribute More Online Reviews
Here’s how to encourage customers to contribute online reviews for your auto dealership.
1.
Let your customers Know how much you value online reviews
Auto
dealerships are aware that they need online reviews for their business. However, all too often they stop short of actively requesting reviews.
Let customers know you need reviews, and how these reviews help the dealership.
2.
Personalize Your Customer Communication
Personalization is another key factor in engaging customers and encouraging them to contribute reviews.
It helps build emotional connections between your dealership and
customers,
3.
Provide Omni-Channel Communications
If your customers want to leave an online review, then they should be able to do it through the channel of their choice.
Adopt an omni-channel communication
system so that they can reach you through email, SMSs, social media, etc.
4.
Request Customers to Write Customer Reviews for Your Auto Dealership
After setting up the stage for your customers, take the initiative and request them to write reviews for your auto dealership.
Do this every time your customers
buy a vehicle or service their car at the dealership.
5.
Make the Online Review Process Easy for Your Customers
If
you expect a regular inflow of reviews, then make the process easy for
customers. An app like Buyerater can make the review process easy and seamless
for both the dealership and customers.
6.
Optimize for Mobiles
Mobile-friendly
apps like Buyerater can encourage customers to contribute reviews without thinking twice. Conversely,
mobile unfriendly websites will discourage the review process.
7.
Say Thanks to Customers
When
requesting reviews, always open the conversation by thanking them for choosing
your dealership.