10 Social Media Community Management Tips to Drive More Customers and Customer Reviews
One
of the simple ways to attract new customers, build strong customer
relationships, and drive more online reviews is by creating an online social
media community.
In
an active social media community, discussions, questioning, opinion sharing, etc.
happens all the time, reinforcing the dealer voice and dealer brand-recall in
the local community.
Here
are a few social media community management tips.
1.
Know Your Audience
Before commenting on anything within your social media community, you should be aware of your audience preferences - their interests, pain points, and more.
This will
increase your chances of attracting potential customers and positive online
reviews.
2.
Be Active in the Social Media Community
Every
post and interaction made in your social media community is an important
digital footprint. This doesn’t mean you should be passive all the time. Be the leading participant. However, pay
attention to what you are commenting on.
3.
Always Be a Good Listener
The social media community will not be successful unless you become a good listener too.
You should listen to what others are talking about and when you get an
opportunity, engage them in conversations.
4.
Provide Insightful Content to the Community
When
you post in your online community, ensure that it is valuable and insightful to
your audience. Only then will they read it and pay attention to your voice.
5.
Manage Your Online Reputation
One
of the benefits of social media community management is that you have
significant levers to manage your online reputation.
The
first step is to maintain a clean social media profile that doesn’t have any ignored
negative online reviews. Avoid deleting sensitive comments since it may be perceived
as censorship.
6.
Don’t Forget Marketing
The
main reason you have created the social media community is to market your dealership,
attract new customers, and get more online reviews.
To get there, social
marketing has to be subtle and persistent.
7.
Say ‘Thanks’
Do
not miss an opportunity to thank your audience, right from comments and shares
to reviews and even customer references.
8.
Intervene When Needed
Whenever energy and tempo goes low in your online community, cheer them up by creating interesting experiences.
Plan regular interactive events like quizzes.
9.
Request Customer Feedback & Online Reviews
Once
you have been in a community for a while, request feedback and online reviews
for your dealership, vehicles, or services.
This
not only helps your marketing, but also in understanding and meeting your customers’
expectations.
10.
Keep an Eye on Your Competitors
Another
important social media community management tip is to monitor your competitors in the social space.
This will help you in bench-marking anything that they might be doing
differently. Remember, your customers and prospects are always comparing you
with the competition.
For more social media community management tips to improve customers and customer reviews, Contact Us.