How to Build Your Car Dealership Brand Reputation to Drive More Customers

The dealership message is a statement or communication that showcases your relationship with customers. It needs to be a persuasive and motivational statement that compels prospects to buy from the dealership.

This brand message reveals your own dealer brand identity – from the activities that you do, aims and goals of your business, and more to the tone your dealership uses, and the colors used in your logo and marketing.

Creating a strong brand message is important to attract more customers. Here are a few tips to help shape the right brand message for your car dealership.

1. Know Your Values

Your dealership’s core values must be the focus of your brand message. A strong brand message is not possible if you are not aware of your own values. Make sure to define your values, and state why you are in this particular business, the purpose of your services, the reason why your dealership is serving customers, and more.

2. Think Unique

If you think the same way as your competitors, then your brand doesn’t offer you a competitive advantage over them. Research what your competitors are doing and think how you can do things better, differently. This can then become your unique selling proposition.

3. Impress Your Target Audience

It is important to understand what your target audiences are expecting from your dealership, so that your brand message resonates with the tone, interests, and likes of your audience.

This is how you drive your customers and prospects to your store.

4. Plan Your Brand Message & Keep it Simple

Once you are done with researching brand values and audience touch-points, you may plan the dealer message. Keep the message short and memorable.

Most successful dealers create a message like a mission tagline.

5. Say it Again and Again in Your Communication

To promote your brand message, you need to repeat and resonate with it in all your communications with customers and prospects. Associate it with your success stories.

Your employees should be trained to own it and use it whenever they interact with customers.

Bonus: Test, Test, Test

The brand message must be regularly tested in the initial stages and fine-tuned before it can be finalized.